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How to Get the Most Out of Your Press Release
While press releases may no longer be the primary method for distributing company news in our modern society, they are still incredibly powerful marketing…
Tips for Remotely Managing a Team During COVID-19
You don’t need us to tell you that the COVID-19 pandemic has thrown up more than a couple of obstacles when it comes to…
Make Your Online Ads Relevant and Personal
Advertising could really be much more than an evil. Online ads can be useful when they are relevant, which suggests contextualization and personalization. Brand use contextual…
9 Tips To Start Preparing For Christmas This Year
Christmas is upon us! People have already started looking for Christmas present ideas, have you started planning for the busiest season of the year…
Instagram Will Start Putting Ads Within the Explore Page
With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts…
Hey Alexa, How Do I Optimize for Voice Search?
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are using voice search-equipped smartphone apps…
Combining SMS + Email: What’s the Best Approach?
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with…
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how…
5 Best Practices To Supercharge Your Landing Pages
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but…